BouwBeurs

Biggest Dutch construction fair. The place to gain knowledge, share experiences and to catch up

1

Challenge

Every 2 years the BouwBeurs takes place. This live event tailors to a broad subset of people within the building industry. spinchoice faced the challenge to grow the number of visitors following a periode of strong recession within this industry.

2

Solution

With a sharply fased approach in digital marketing historical visitors we’re approached first making sure they we’re aware of the event taking place.

We’ve adjusted the digital approach to strengthen the ATL-media plan.

3

Results

An overperformance an set conversion goals of 535%.

More than 15% of registrations came directly from the campaign.

Conversion rates of over 20%.

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