Every 2 years the BouwBeurs takes place. This live event tailors to a broad subset of people within the building industry. spinchoice faced the challenge to grow the number of visitors following a periode of strong recession within this industry.
With a sharply fased approach in digital marketing historical visitors we’re approached first making sure they we’re aware of the event taking place.
We’ve adjusted the digital approach to strengthen the ATL-media plan.
An overperformance an set conversion goals of 535%.
More than 15% of registrations came directly from the campaign.
Conversion rates of over 20%.