The season for winter sports is relatively short. Reaching the core audience in the right time window proves to be a sizeable challenge each year for Klein Oostenrijk. spinchoice developed a set of campaigns to reach the right audience at the right time throughout the season.
spinchoice started with a data-analysis on the sales-files of Klein Oostenrijk to identify opportunities throughout the season. This resulted in a hyper-targeted campaign and look-a-like segments for prospecting to positively impact behavior.
An increase in revenue of 27% year-on-year and a growth in customer base of 1,8%.