KreaDoe had the challenge many live events face; to be able to attract an entirely new audience in a vastly stagnating market. How do we reach the maximum potential of visitors? How we do we create an optimum in engagement? The goals we’ve set translated into more ticket-sales, more relevant reach, more website traffic and more indirect sales.
We’ve created an integrated solution, combining a strong search engine approach with data-driven targetings in social advertising. With effective prospecting layers utilizing look-a-like techniques we’ve reached a new audience potential.
More than 10% of total event registrations came directly from the campaign. We’ve created an uplift in website traffic of 10% and with an overall conversion percentage of >6% we’ve kept the quality of traffic up to standard.