The Material Experience is an innovative event for (building) materials, attracting both designers, architects and builders. Materia is looking for the right number, but also the right visitors for their live event.
With a CRM-driven approach and a combination between online push and pull channels we’ve found a highly performing mix. Doing that, we’ve effectively combined re-activating former visitors with finding new prospects.
An average conversion percentage of over 15%. Average costs per registration of €1,71.