National Education Exhibition
The National Education Exhibition is a two-yearly event for the education sector. The latest innovations are discussed within 5 days. Teachers from primary education to higher education come here to refresh their knowledge and get acquainted with the latest methods. For NOT spinchoice had the challenge to reach as many relevant people and to encourage a visit to the NOT.
By combining multiple online media channels, almost all teachers were achieved in the Netherlands. With a strong CRM-driven targeting structure historical visitors were reached quickly.
There are more than 1.2 Impressions openly on display that 300k unique people have been reached. From the campaign 15% of the total number of registrations were realised. We partially achieved conversion rates of >25%.